Search engine optimized or SEO traffic is traffic that comes to a website as a result of that websites content ranking well in the search engines. Search engines like Google, Yahoo and Bing that online users go to for specific information, have specific requirements that websites content needs to adhere to in order for that websites content to be included in their search engine results listings.
SEO traffic is a way of getting online visitors to your website and business information/offer without paying specifically for that online traffic. This can be some of the best online traffic that you can get to your website.
The reason for this is simple. When someone has an interest in what you have to offer and they enter a search term into Google, Yahoo, Bing or any other search engine to find out more information about related businesses, more often than not, this person is looking to make a purchase either now or sometime in the near future.
This is what is known as highly targeted traffic. They know exactly what they are looking for and the search engines job is to display a list of specifically related websites that will help them meet their needs.
If you are a business owner it is important that you have a website for your business. By having a website (even if you are only a local business) this will allow you to establish an online presence which can help you to grow your business by attracting more customers.
You will also be better able to market to your customers and keep them informed on special sales, discounts or promotions by creating and adding them to your email list for follow up contact.
Investing in getting SEO traffic is business expenses that can easily pay for itself many times over with the return on investment that you will get by having more targeted customers visit your website as a result of you being listed in the top 10 search results.
It is important that you get your website to the top of the search engine results pages for as many different related keywords as possible. Your goal should be to reach the number one ranking position as soon as possible and remain in that position as long as possible.
If you are a business owner and are not already using an SEO company to get your website ranked in the top 10 search engine results pages (SERP's) then this one strategy alone can help you grow your business exponentially.
One important fact that you have to take into consideration is that if you are not the one getting the visitors who are going online to find out where to make their purchases from then that means that your online competitor is getting all of that business.
As a business owner, I'm sure that you realize the importance of marketing your business to as many of the right prospective customers as possible. With SEO traffic you are doing just that. Your visitors will be people who went online to search you out and find out how to buy from you.